Hi, I'm Dara Ameera Aluko, the founder of Ameera Jewels.

One of the biggest skills I've learnt in my young life so far is not only how to adapt in a foreign environment, but how to thrive in it as well.

In life things don't always go as planned, having the ability to grow and continue moving forward when it seems as if a force may be pushing against you is when you can truly see the strength you have within. The saying "if it were easy then everyone would do it" has never resonated with me more.

The road to the person I am now hasn't been a smooth one however I am beyond grateful for all of my experiences and the people who have helped and supported me along the way. I am of course still learning things everyday, making mistakes, trying to learn from them and not letting them defeat my motivation (which by the way might be the hardest part)

Ameera Jewels has been my vision since early 2024. Just getting it to a place to be able to even officially launch this April(2025) has been deeply tasking making the fact that I now actually have a brand so deeply rewarding.

In creating my brand I wanted to not only sell a product but sell a mindset and a story. I want everyone who wears Ameera Jewels to feel unique and confident. Ameera Jewels is that final touch that brings everything together, making you look twice in the mirror before you step out the door, feeling powerful.

I've dedicated a lot of time into learning who I am as a person, what makes me stand out, what my values are and how I can demonstrate and share them with every action I take, especially knowing the even minor influence I may have on young girls that follow me. The opportunity to inspire is something I will never stop being grateful for.

Ameera Jewels is truly my baby, my passion project. Our values are represented in each chic design.

I'm so incredibly grateful for everyone who believed in my vision and helped me get to where I am today.